Privacy Policy

Last updated: October 18, 2026

Bella Lumina (“Bella Lumina,” “we,” “us” or “our”) is an online women’s clothing and accessories brand. This Privacy Policy explains what personal information we collect when you visit bellalumina.fashion (the “Site”), shop with us or join our email list, how we use and share it, and the choices you have.

By using the Site, you agree to the practices described in this policy. If you do not agree, please do not use the Site.

1. Information we collect

Information you give us

  • Order and account details: your name, email address, billing and shipping address, phone number (if you choose to provide it) and order history.
  • Payment details: payments are handled by our third-party payment processors. We do not store full card numbers on our servers.
  • Email signup: your email address when you join our list.
  • Messages: anything you share when you contact us, such as sizing or styling questions.
  • Reviews: your name and the content of any product review you post.

Information collected automatically

When you browse the Site, we and our service providers automatically collect certain technical information, such as your IP address, browser and device type, pages viewed, referring pages, and the date and time of your visit. Much of this is collected through cookies and similar technologies (see Section 2).

2. Cookies and similar technologies

Cookies are small files stored on your device. We use them to keep items in your shopping bag, keep you signed in, remember your preferences, help keep the Site secure, and understand how visitors use the Site so we can improve it.

Most browsers let you block or delete cookies in their settings. If you disable cookies, some parts of the Site, such as the shopping bag and checkout, may not work properly.

3. How we use your information

  • Process, ship and deliver your orders, and send order confirmations and shipping updates
  • Handle returns, exchanges and customer care requests
  • Create and maintain your account, if you choose to have one
  • Send emails about new arrivals, offers and the Bella Lumina welcome code, if you sign up (you can unsubscribe at any time)
  • Operate, secure and improve the Site, and prevent fraud or misuse
  • Comply with legal, tax and accounting obligations

4. How we share your information

We do not sell your personal information. We share it only as needed to run our business:

  • Payment processors that securely handle your payment.
  • Shipping carriers and fulfillment partners that deliver your order, who receive your name, shipping address and, where needed, contact details.
  • Email marketing providers that help us send our emails, if you have joined our list.
  • Website, hosting and technology providers that help us operate the Site, under obligations to protect your information.
  • Legal and safety reasons: when required by law or to protect the rights, property or safety of Bella Lumina, our customers or others.
  • Business transfers: if Bella Lumina is involved in a merger, sale or transfer of assets, in which case your information may be transferred as part of that transaction.

5. Email marketing

If you join our email list, we will send you occasional emails about new pieces, styling ideas and offers. Every marketing email includes an unsubscribe link, or you can email us to be removed. We will still send transactional emails about your orders.

6. How long we keep information

We keep personal information for as long as needed to fulfill the purposes described in this policy, including to meet legal, tax and accounting requirements, and then delete or anonymize it.

7. How we protect information

We use reasonable administrative, technical and physical safeguards to protect your information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

8. Your rights and choices

Depending on where you live, you may have the right to:

  • Request access to the personal information we hold about you
  • Ask us to correct inaccurate information
  • Ask us to delete your information, subject to legal exceptions
  • Opt out of marketing emails at any time
  • Opt out of targeted advertising, where applicable law provides that right

To make a request, email us at hello@bellalumina.fashion. We may need to verify your identity before responding, and we will not discriminate against you for exercising your rights.

9. Children’s privacy

The Site is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with information, please contact us and we will delete it.

10. Third-party links

The Site may link to other websites or services, such as social media. Their privacy practices are their own, and we encourage you to review their policies.

11. Changes to this policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page with a new “Last updated” date.

12. Contact us

Bella Lumina is an online-only brand. For questions about this Privacy Policy or your information, email hello@bellalumina.fashion.

Mailing address (not a store): Bella Lumina, 1203 Rockridge St., Round Rock, TX 78681